A solicitors online story – the truth, the whole truth and……

Last updated: May 10, 2021

Once upon a time there was a successful legal practice

Legal Disclaimer  “The solicitors used in this tale are fictional. Any resemblance between the characters in this tale and any real person or legal practice, is totally intentional”.

The story of a typical legal practice, somewhere in rural Ireland:

Legal-Firm-web-design-planning-gui-avelar-749797-unsplashOnce upon a time there was a successful legal practice. Every day the busy team in this practice worked long hours doing whatever their clients needed, conveyancing, employment contracts, attending meetings, negotiating between parties, appearing in court etc etc.
Every day was the same, with endless case work and non stop telephone calls and people just dropping in to ask “do you do such and such?”. The team worked diligently together to deliver the best service possible. But they all knew there was a better way, some form of structure that reduced the panic, pressure and stress, something that would make the days more fulfilling.

One day the Senior partners decided it was time to get a website that looked professional, partly to tick a box and partly to ensure that people could find the practice in Google. They met with a web design agency which had been recommended and had experience working with others solicitors. These guys seemed to know what they were doing. Their experience showed almost immediately.They even had recommendations from other good legal practices. They all talked together for 45 minutes, which flew by very quickly and together they came up with a plan to design, develop and populate a new website.
It took just two weeks to get a design done and approved by the firm and two more weeks to develop the new website.

legal-image-rawpixel-574844-unsplashThen the website was optimised to help it get found for the relevant key terms and it took eight weeks for Google to rank the website in search for the specific services offered by the practice. Then the website started getting found by the people the practice really really wanted as clients. Could it be this easy? Why had no one told us this before?

Because of the new web presence, the practice started getting more and more of these ideal clients. Because of that the practice became known as an ‘authority’ locally in the preferred areas of law. Bright graduates asked to work in the firm. Finally, the senior partners were able to grow their practice at their own pace, in the areas of law they liked and helping the types of clients they chose to help.

The practice manager was able to tweak the website content and integrate their social channels and more or less dictate how the outside world saw the practice. Soon the firm could, more or less, increase and decrease demands for services from the ideal types of clients.

Happy-Legal-Practice-Team-mimi-thian-737030-unsplashAnd the practice lived happy ever after.

Legal Firm web design planning does not have to be a nightmare or a horror story. Talk to us about telling your story properly online.

FAQs Frequently Asked Questions Promoting Legal Services in Ireland

What do you want to know?

What is the best way to promote my legal services in Ireland?

A combination of SEO, local networking, and digital advertising works best. Establishing authority through content marketing and client reviews also plays a crucial role.

How do I get more legal clients online?

Optimise your website for local SEO, ensure your Google Business Profile is complete, and use Google Ads to target specific legal queries.

Do I need social media to promote my legal firm?

Yes, but choose the right platforms. LinkedIn is best for business law, Facebook & Instagram for family law, and Twitter for legal news updates.

Is local advertising still relevant for solicitors?

Absolutely. While digital marketing is key, local advertising, such as radio spots, networking, and community sponsorships still works well for solicitors in smaller towns. Radio does still work. Maybe get interviewed about something topical.

How much should I spend on marketing my legal firm?

Most firms spend 5-10% of their revenue on marketing. If you’re new to digital marketing, start small with SEO and Google Ads, then scale based on results.

Are You Set to Upgrade Your Solicitor’s Practice Online Presence? Let us Assist.

At solicitorswebsites.ie, we specialise in empowering legal firms with a compelling online presence, focusing on their location in Ireland and the legal services that they want to offer. Our range of services is tailored to meet the unique needs of solicitors like you, ensuring that your legal practice not only stands out but thrives in the digital landscape.

🖥️ Web Design for Legal Firms

Your website is the virtual front door to your practice. Our expert web design team crafts visually appealing, user-friendly websites that reflect your firm’s professionalism and expertise. Whether you’re looking for a modern redesign or a brand-new website, we’ll work closely with you to capture your practice’s essence.

🔍 Website SEO for Optimal Visibility

Being visible in online searches is crucial for attracting potential clients. Our website SEO Search Engine Optimisation services are designed to enhance your search engine rankings, making your practice more discoverable to individuals seeking legal services in your area. From optimising content to refining technical aspects, we’ll ensure your website ranks high and attracts the right audience in Dublin, Donegal, Cork, or Cavan.

🛠️ Website Support to Keep You Thriving: 

Your website is an ongoing asset, and our website support services ensure it remains secure, up-to-date, and fully functional. We offer monthly health checks, technical support, and maintenance, freeing you to focus on what you do best—serving your clients.

Join the happy solicitors who have transformed their online presence with solicitorswebsites.ie. Let us help you take your legal practice to new heights. Get in touch today to discuss how we can tailor our services to your practice’s unique goals and needs. Learn more about how we can elevate your solicitor practice’s online journey. Your success is what creates our success!