Solicitors Website Design Costs – Pricing a project
What investment does a website for a legal firm require to get the right website or web presence for their legal practice? Here is a simple breakdown of typical Solicitors Website Design Costs ?
Solicitors Website Design Costs for solicitors vary, just like buying cars or houses, from hundreds of euros to tens of thousands plus. However, a reasonable ‘Rule of Thumb’ for affordable web design by a competent developer is about €250 to €300 a page minimum. That figure includes the correct technical aspects of page structure for legal services and navigation etc.
Any less and you have to worry that the Designer or Developer is inexperienced or charging too little and will deliver little of use for you. Or they will not be around in future when you need them.
It is all about time and a seasoned web design agency will know what is involved to deliver a good return on your investment. They will know how to lay out the legal services pages, format the navigation, optimise the visitor flow. And encourage conversion from visitor to someone who actually makes an enquiry about a particular legal service.
What is included for the Solicitors Website Design Costs or investment?
The basic website platform should include a WordPress CMS Content Management System which will allow you add, edit or delete content yourself. There should be no need to get back to the developer any time you want to make a simple edit to the website. And you should have the option.
You will want a page for every area of legal practice you want to promote. So you will want a page for Property Law, Criminal Law, Commercial Law, Wills & Probate, Personal Injury or Medical Negligence. Whichever areas are relevant for your particular legal practice at this time.
Design can be provided, ideally using Custom Graphic Design or by using a low cost Design Theme. Custom graphic design is one which is created just for your firm, whereas a design theme is an off the shelf design that is tweaked to suit your requirements. It could be used by thousands of legal practices.
Expect to invest about €3000 for 10 pages and get some good input from an experienced qualified Digital Business Consultant for good planning and search engine optimisation, so add €1k or €2k more.
NB: Add in any costs for design whether it is a low cost theme for about $99 or a custom graphic designer fee of about €750 plus
Your shopping list will include:
Open Source Platform
Content Management System
Initial content entry for 10 pages
Facility to add unlimited web pages
Media manager for image Gallery
DIY SEO tools
Custom Login page
Custom 404 error page
Design – Solicitors Website Design Template choice of Client or Designer
You can get a free or low cost legal design theme around €99 and then have your developer tweak it a little or customise it, but every change is more cost. Or you can get a good graphic designer with web design experience to create a design that works for your law firm. Preferably based on a base theme too.
Again, if you want a customised website design allow a budget for graphic design of your Home page – anywhere from €500 to €1000 on average. For futrher pages of design expect half of that Home page cost.
Support and Maintenance
Monthly Support & Maintenance Options if required need to be available, so that you have the back up of someone watching over this digital doorway. All websites need design theme and platform versions updates, plugin updates and security patches applied regularly. This is code or software and is prone to problems, if you do not look after it. Any plugins also need to be maintained and checked for compatibility with other plugins being used. Probably a few hours a month. See Support Plans
SEO – Search Engine Optimisation
The website needs SEF – Search Engine Friendly page set up option which adds €50 to €100 per page, a basic requirement for Digital Marketing. But Digital Marketing is so much more than this, so talk to the web design agency or a competent independent Digital Marketer or both before you build a website at all. This is what gets your law firm website found in search. What is the point in having a beautiful website, if nobody can find it.
Getting your legal practice online properly should include adding targets and setting up some metrics. This will help you see the return on any investment by you. Once you realise how well this can work, you will be looking to ramp it up to get more enquiries about specific legal services. Not traffic, which is just vanity, but actual real, pre-qualified enquiries, that you really really want.
Your law firm website needs to be securely hosted on a server somewhere, so that is is accessible 24 hours a day every day, with little or no down time.
Choosing a suitable host – Buy suitable secure 5* hosting, where they offer good customer support – expect to pay about €10 a month minimum to Siteground or Inmotion.
Now the average initial investment looks closer to €5000 initially, depending on modules or options required plus any customised design, plus any agreed ongoing support or Content Creation or Google Ads spend. But because it is an investment, if it is done right, the dividends will more than repay any initial outlays.
If your web design agency partners tell you that for every €5000 you invest, you will get back €10,000 how many €5000’s do you want to invest?